SADHIQ NURUDHEEN

Turning digital strategies into meaningful growth through clear planning, performance-driven execution, and real results that help brands build trust, strengthen their online presence, connect with the right audience, and achieve sustainable growth.

ABOUT ME

Hey, I’m Sadhiq Nurudheen, a Digital Marketing Executive with agency experience across auditing, consulting, cosmetics, eCommerce, food & beverage, construction, and trading sectors. I specialize in SEO, Google Ads, Meta Ads, and WordPress web design, delivering high-performing campaigns and SEO-friendly websites that drive measurable business results.

I’ve helped brands boost search rankings, generate quality leads, improve ROI, and optimize campaigns using data-driven insights. My focus is on building visible, credible, and growth-oriented digital presences by aligning marketing strategies with real business objectives and audience needs.

BRANDS I’VE WORKED WITH !

PERFORMANCE & RESULTS

SEO CAMPAIGNS

For Maroof Cosmetics, a leading e-commerce cosmetics store, I implemented a comprehensive SEO strategy for a previously unoptimized website with no existing SEO structure. The work included keyword research, on-page SEO optimization, and technical SEO improvements using tools such as Google Search Console and keyword research platforms. The strategy focused on high-intent product and category keywords to improve overall search visibility and indexing performance.

As a result of these efforts, the website achieved approximately 80.5K impressions and 1.71K organic clicks, significantly increasing its presence in search results and driving consistent organic traffic from relevant search queries in the Dubai cosmetics market. Key product and category terms such as “cosmetic suppliers in Dubai,” “Cosmetics Wholesale Suppliers in Dubai,” “Best Liquid Foundations SPF 30,” “Highlighter Everglow,” and “Hard Nail Tips” also began ranking, further strengthening overall discoverability and organic reach.

At FITRIS Management Consultants, I implemented a focused SEO strategy for a website with no existing SEO structure, targeting high-intent keywords related to consulting, auditing, and compliance services in Dubai. The work included service page optimization, technical SEO improvements, and content alignment based on user search intent to improve visibility for competitive industry terms such as “ICV Consultancy Services in Dubai,” “DMCC Approved Auditors in Dubai,” “CFO Services in Dubai,” and “Stock Audit Services in Dubai.”

As a result of these SEO efforts, FITRIS achieved first-page rankings and top-10 positions for multiple competitive keywords, significantly improving organic visibility in the financial and compliance sector. This increased exposure led to higher-quality organic traffic and more qualified business inquiries from companies seeking services such as ESR compliance, liquidation auditing, backlog accounting, and RERA-approved auditing. Overall, the strategy strengthened the brand’s authority and positioned FITRIS Management Consultants as a trusted professional services provider in Dubai.

GOOGLE ADS CAMPAIGNS

For Cake Eat Easy, I managed and optimized a Google Search Ads campaign targeting high-intent customers in Dubai and Sharjah. The campaign was structured around conversion-focused keywords, audience targeting, and ad relevance optimization to improve overall performance. Key areas of work included search term optimization, ad copy refinement, and efficient budget allocation using Google Ads best practices.

The campaign delivered 428 clicks from 5,092 impressions, achieving a strong 8.41% CTR with an average CPC of AED 2.18 from a total spend of AED 933. It also generated 75 direct phone calls through call extensions, indicating strong purchase intent and effective lead generation. High-performing keywords such as “order cake Dubai” and “birthday cakes Sharjah” achieved CTRs up to 15.68%, demonstrating strong targeting accuracy and audience relevance. Performance insights were used to recommend improvements in mobile landing page optimization and structured product categories to further enhance conversions.

For Nabil Shaikh Safety Equipment Trading, I managed a Google Search Ads campaign aimed at driving targeted traffic to their online safety equipment store. The campaign was structured using high-intent keywords, optimized ad copy, and audience targeting to attract users actively searching for safety products. Key focus areas included keyword refinement, bid efficiency, and continuous performance optimization.

The campaign generated 219 clicks from 2,851 impressions, achieving a strong 7.68% CTR with an average CPC of AED 3.44 from a total spend of AED 754, delivering cost-effective and relevant traffic. High-performing keywords such as “online safety equipment store,” “safety gear supplier,” and “reflective safety vest” drove strong engagement. Insights from Microsoft Clarity also showed interactions with the WhatsApp button, indicating direct customer interest and high purchase intent, further validating campaign effectiveness

Managed a Google Search Ads campaign for Live Auditors UAE, promoting Tally Prime software solutions to drive qualified traffic and generate leads for businesses seeking growth with Tally Prime UAE.

The campaign included keyword research, ad copywriting, and optimization to reach the most relevant audience. User behavior analysis ensured ads aligned with intent, boosting engagement and potential conversions. Demonstrates ability to plan, execute, and optimize search campaigns in specialized business service sectors.

META ADS CAMPAIGNS

Launched targeted ads for Cake Eat Easy ( cake shop), generating 97K impressions and 325 clicks across prime audiences (25-34F, 35-44F). Quickly analyzed 50+ ad sets to identify top performers, paused 40% of weak segments wasting budget, reallocated spend to winners at 3.97 AED CPC, and launched A/B tests with fresh creatives for Cake Eat Easy. Built strong testing foundation ready for scale, higher CTR, and improved ROI giving Cake Eat Easy clear path for growth

WEBSITE PROJECTS

Websites I’ve worked on across different projects, highlighting design, structure, and overall user experience, with a focus on creating clean, user-friendly, and visually engaging layouts.

AMH Auditors

A corporate website for an auditing firm, showcasing services in audit, accounting, VAT, and business consultancy with a clear and structured layout focused on professionalism and clarity.

FITRIS Group

A corporate website for a multi-division business group, showcasing services in consultancy, auditing, media management, and business solutions with a clear and structured layout.

Al Waseela Group

A corporate website for a construction company, showcasing services in building contracting, project execution, and engineering solutions with a clear and structured layout.

Maroof Cosmetics

An e-commerce website for a wholesale beauty brand, showcasing a wide range of cosmetic products with a clean layout, organized categories, and smooth user shopping experience.

FITRIS Media Management

An e-commerce website for a wholesale beauty brand, showcasing a wide range of cosmetic products with a clean layout, organized categories, and smooth user shopping experience.

Nabil Al Shaikh

A professional website for a safety equipment trading company, showcasing industrial safety products like PPE, firefighting, and protective gear with a structured and user-friendly layout.

FITRIS Management Consultants

A corporate website for a consultancy firm, showcasing services in VAT, corporate tax, auditing, and business advisory with a clear and structured layout.experience.